Mapssi · 맵시
Korean Contemporary Fashion Brands
Korean contemporary brands sit between fast-fashion SPA and luxury: more attention to design and fabric than SPA, at a more accessible price than designer labels. Mapssi (맵시) is a Korean fashion wiki; below are partner brands whose products we feature, chosen by mood (casual vs. feminine) and signature category.
Partner brands
디스이즈파인
THIS IS FINE
A Korean daily-wear brand operated by FUNFLEX Korea, known for signature logo tees, cropped tees, sweatshirts, denim, and loungewear. It should be distinguished from thisisneverthat and overseas This Is Fine meme merchandise. Sold via thisisfine.co.kr, FUNFLEX, 29CM, and Musinsa.
제시뉴욕
JESSI NEWYORK
A Korean women's contemporary brand (operated by JESSI & Co.) centered on its own labels, with feminine, dressy pieces — knitwear, dresses, and set-ups — plus a few curated labels and shoes. Good for office, wedding-guest, and date looks.
FAQ
What are Korean contemporary fashion brands?
Brands that put more design and fabric care into clothing than SPA chains, with smaller production runs, priced above SPA but below luxury. Examples featured here include THIS IS FINE and JESSI NEWYORK.
How do I choose between them?
For unisex tees, denim, and loungewear, look at THIS IS FINE. For feminine knitwear, dresses, and set-ups, look at JESSI NEWYORK.